Attio

Attio builds an AI-native, highly customizable CRM designed for go-to-market teams, letting sales, operations and revenue teams model their own data, automate workflows and sync activity across their stack. It positions itself as a flexible alternative to legacy CRMs, with data-driven objects and automation aimed at fast-scaling companies. Founded in 2017 by Nicolas Sharp and Alexander Christie, the London company has raised $116 million to date. Its $52M Series B was led by GV, and it reports around 5,000 customers including AI companies such as Lovable, Granola, Modal and Replicate.