Cleo

Cleo is an AI-powered personal finance assistant delivered as a chat-based app, aimed largely at younger, Gen Z users in the US. It helps people budget, track spending, build savings and access short-term cash advances, using a conversational and often irreverent tone. Founded in London in 2016 by Barney Hussey-Yeo, it has raised around $175M across multiple rounds, including an $80M Series C in 2022 that valued it at roughly $500M. Investors include Balderton Capital, LocalGlobe, EQT Ventures and Sofina.